Let’s face it; crypto wouldn’t have had the impact it has without the help of social media. Bitcoin started in a niche corner of the cypherpunk movement, and that’s where it still would be now if it wasn’t for the sharing power of crypto social media.
As we all know, used well, social media can be a potent and effective marketing tool. Applying this concept to crypto is no different. Whether you are promoting your exchange, hyping your token launch, promoting the latest NFTs, or just want to share news and gossip, crypto social media is the place to do it.
Twitter is probably the most popular and accessible crypto social media platform out there. So much so that the corner of Twitter dedicated to crypto even has its own moniker – CT, or crypto Twitter. The platform’s simplicity, combined with its reach and accessibility, make Twitter the easiest place to get involved and keep up to date with the latest news and opinion. Major industry names use Twitter regularly to keep their legions of fans informed on product development and opinion. Therefore, any self-respecting crypto acolyte should be a regular Twitter user.
Telegram
Encrypted messaging app Telegram has seen a surge in popularity in recent years as users seek an alternative to centralised systems like Messenger. Free to use, cloud-based, and end-to-end encrypted, Telegram offers a versatile platform for individuals and organisations who want to share and keep up to date with the latest information. With 700 million users, it is easy to see why this platform is so popular.
Discord
In a similar vein to Telegram, Discord is a VoIP and instant messaging social media platform. VoIP simply means the platform can host voice messaging and telephony, which can be very handy in the often faceless world of social media. Discord is primarily used by organisations for community hosting and management due to its versatility. Users are able to communicate via voice, messaging, or video either through instant messaging or via chatrooms known as ‘servers’. Some 350 million active users show why Discord is a big hit with community builders.
Business and employment networking platform LinkedIn is considered the most popular way to reach out to other professionals in your industry. With 830 million users across 200 countries, it is easy to see why. While this social network is popular worldwide, it is mainly used by recruiters in the crypto industry, with developers preferring more versatile platforms such as Slack or Discord. That said, there is still much value to be gained from maintaining a vibrant LinkedIn profile that helps your network to grow.
Crypto Social Media Conclusion
Anyone serious about ‘getting into’ cryptocurrencies and blockchain technology, whether creating, investing, or using, should use social media to their benefit. We live in an era where the level of information has never been greater nor more accessible, meaning barriers to entry are extremely low.
Numerous digital asset enthusiasts have made a decent income by researching and sharing information via crypto social media feeds. This is information that is freely available online, and it is still out there.
The first place to start is, without a doubt, crypto Twitter. It only takes minutes to create a profile and begin searching for your favourite influencers. You have no excuse.
You can find my social media channels on my LinkTree.
